Some businesses have started to recognise the impact their water use has, such as the Coca-Cola Company.
When we think about our water consumption, we tend to think of the water we use at home because it is visible to us. But 92% of the water that we use is consumed indirectly, by agriculture and industry,
through the production of the food and goods we buy.
The global average of individual
water consumption per day is 3800 litres.
137 litres is used at home.
167 litres is used for industry.
3496 litres is used for agriculture.
Almost all of the water we consume is invisible to us.